Any worries I had about ‘losing touch’ during my year abroad in Southeast Asia were quickly shattered one July night while I lay in a hostel bunk-bed in Taiwan. I opened my iPad to find an adorable yet slightly chubby Korean man decked out in hip glasses, a funky suit and an irresistible smirk busy bombarding every one of my bookmarked websites. That moment and many more in the following days and months reassured me that my move to Korea would not hinder my mission to stay relevantly informed about all things social. I could in fact keep in touch with friends, family and my growing passion (slight obsession) with social media creation and strategy. Gangnam Style gave me a slight home-court advantage. While most Americans were busy Googling: ‘What the heck is a Gangnam?’, ‘Where did K-Pop come from?’ and ‘Who is Psy and is that his real name?’ I had time to catch up on my backlogged and favorited Tweets from Mashable, Gawker, Social Media Examiner and more.
At first my fellow teacher friends in Seoul eagerly posted the horse-dance video, just for kicks, to all available social wall space. Then, when the YouTube view count refused to plateau, I casually mentioned the video in Skype conversation with a friend who was enjoying the summer in New England. She giggled at the elevator dance scene and commented, “Wow Devan, Korea looks like a fun time.” A week later a second reply was digitally served, “So, you know that video you showed me? It’s here. It’s everywhere. It’s blowing up.” And although I scoffed at my real-life and Twitter friends who continued to miserably misspell ‘Gangnam’ in posts and had never been out clubbing in the song’s swanky section of Seoul, I was proud of Psy and the small yet fiercely determined, extremely successful, technologically advanced and warmhearted country that I chose to call home in 2012.
As I prepare to return home to NH in the next few months and further my career in social media strategy and communications, many details are uncertain. Job searching is a job in itself, but throw in 7,000 miles and a 14 hour time difference between you and your target professional setting and it becomes almost as challenging as mastering the horse-dance while fumbling through a few Korean lyrics about “a girl with that kind of twist”.
I know some may question why I up and left a marketing job in Boston to move to Korea to teach ESL and eat kimchi at every meal. I don’t think I will be able to answer this question fully for another few years, but I can say I am happier now than I was a year ago and I spent 2012 in close proximity to one of the year’s biggest social media stories. My time in Korea will always and forever be smack dab in the middle of ‘The Year of Gangnam Style’. Or maybe I have that mixed up: Psy’s year of fame just happened to occur during ‘Devan’s Korea Quest.’ Please, just for now, let me believe the latter to be true.